A twelve-month private collaborative consulting process designed to create a customized relationship development system and formal software-driven Nurturing Program. During a two-day live creative session with Jim, your team will learn to generate a constant stream of prospects predisposed to buy from you. Detailed action plans allow you to nurture targeted prospects and customers.

You will achieve:

• a comprehensive action plan for most important prospects, clients/ customers and constituents
• your Unique Selling Proposition
• a detailed plan for your Nurture Selling Process (finding, keeping and growing loyal clients)
• a focused examination of your current marketing and selling process
• a realistic appraisal of your philosophy, focus, vision, technology needs, creative resources and measurement systems
• marketing, sales and sales rep audits
• personality profiling
• twelve months critique of strategies, action plans and letters
• access to a broad array of proprietary alliances and technical resources to solve virtually any step

A completely personalized market research project where Jim interviews your best clients and/or prospects to determine their needs, desires, values, current sources, future buying intentions and the relative condition of your existing relationships. By its very nature, nurturing customer-driven communications requires you keep your fingers on the pulse of the people who buy from you.

The information you will learn from this research:

• clarifies future strategic offers
• identifies quick breaking opportunities
• suggests ways to position and differentiate yourself
• reveals appropriate contact quality and frequency for future Action Plans

A comprehensive marketing strategy, detailed Action Plan and the actual letters and contact events that make up a 12 month continuous contact program. We call it customer-driven communications. Whatever form it takes - digital, multi-media, multi-dimensional - Nurture always speaks the customers' language and addresses their concerns. Not mere creativity for creativity sake, but true nurturing - the product of intensive research, insight and flashes of inspiration. The process of Nurture breathes life into strategy!

You'll receive:

• an overview of strategy and expectations
• the appropriate sequence and frequency of specific events
• up to 12 custom written customer contact pieces, i.e., letters, offers, gifts, phone scripts

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The most important first step to install the Nurture philosophy is to teach employees throughout your organization what it means to utilize the Nurture Selling Process and how it will impact them. This is a live motivational and inspirational presentation on the benefits and disciplines of creating a true nurturing culture in your company specifically.

You and your people will:

• understand how to nurture each other, your vendors and constituents and thereby create loyal and lucrative relationships
• leave inspired and enthused at the clarity of a newly shared vision
• know exactly what it is you are attempting and the specific steps and rewards to its achievement

One full-day extensive examination of your goals, your team, your target markets, your strategies and opportunities. Eight hours live with Jim Cecil working on your specific marketing issues. It's marketing consultation at its best.

Jim delivers:

• probing insights into your specific marketing challenges
• a comprehensive examination of your sales/marketing process
• one on one, personalized advice and recommendations
• a lively interchange of ideas surrounding your specific concerns