Nurture Roots^TM
Letters and Notes to Cultivate Relationships

"Customer Retention from the Ground Up"

Now you can leverage your contact management software by utilizing this powerful "action plan" to truly automate the stay-in-touch process with current clients.

Nurture Action Plan and Letter Series

Jim Cecil has just helped you write your customer appreciation and retention letters for next year. It's all done! Everybody knows it costs five to six times as much to attract a new customer as it does to sell a current customer a second and third time. Research confirms that most customer defection is caused by nothing more than a perception of indifferent behavior on our part. At last, there is a turnkey, customizable, year-long retention marketing strategy with a detailed action plan that helps you stay top-of-mind with your clients. We call it knowledge-driven communications. Nurture always speaks your customer's language and addresses their real concerns. These well-crafted communiques truly nurture understanding and preference with your most critical contacts and are appropriate for any industry. You'll discover that the process of nurture breathes life into your customer contact strategy and your entire company vision.

Why Nurture?

• You'll get to truly manage customer and prospect relationships across channels, products and lifecycles.
• It allows you to apply a rigorous ROI methodology for allocating marketing dollars to the highest-payback segments.
• You can now automate and integrate your organization's entire customer in-touch process, enabling your sales people to focus more on tactical selling execution and less on the strategy, planning and evaluation.
• You'll actually accelerate the buying cycle and be able to respond quickly to customer interactions.
• You have a simple way to measure campaign effectiveness consistently across market segments, channels and products.

Your Nurture Retention Plan helps you properly maintain positive contact with key customers, alliances and employees by automating the entire process of building, maintaining and enhancing those relationships. You'll constantly be able to stay in touch with critical contacts by using these intelligently written, sincere and helpful customer-focused, one-to-one letters and notes. And you'll ensure that customers call you first! Your Nurture Retention Plan introduces a powerful new marketing strategy driven by your customer relationship management software. Nurturing can be prescheduled and implemented using administrative level employees for the heavy lifting of fulfillment and execution. It is a totally new way of communicating with clients that establishes you and your company on the top of your customers' minds.

Here's How It Works

• Focus on your current "A" customers first
• Customize letters, notes, emails to gain and maintain permission to stay in touch
• Select your software to automate the process
• Assign a nurture gardener to ensure execution
• Implement nurturing strategies (Nurture Roots)
• Use the patience and persistence of a gardener
• Follow the steps and earn the relationship
• Harvest and serve customers

Deliverables

Your Nurture Roots 12 Step Retention Marketing Strategy comes to you in a detailed implementation binder including:

• Step-by-step instructions on getting started including recommendations for the appropriate sequence and frequency of contacts.
• Electronic and hard copy formats for all letters, events and enclosures.
• Powerful letters and phone scripts that, with simple editing, allows you to further personalize each contact event, making it ideal for re-igniting current customers.
• Supplier pricing and contact information for toys, enclosure and metaphor pieces.

• The Nurture Workshop^TM - a six audiocassette training system with detailed workbook for learning enhancement.
• A Cure for the Common Cold Call Booklet.
• Special "Targeting Prospects and Nurturing Referrals" audiocassette for additional training and reinforcement.
• A six months free subscription to Nurture Notes -- The Teachers, Tools and Technologies for Customer Relationship Management.

Order Nurture Roots NOW for only - $995.00 (US) *

* Pricing for single signatory use. Call for multiple signatory pricing.

Nurture Support is provided on a complimentary basis and is available by phone, fax or email, 8 a.m. to 5 p.m., Pacific Standard Time.