Getting Clients to Come to You

At Last — The Nurture Solution™

A Cure for the Common Cold Call for Business Insurance Professionals

Situation

Imagine what it would be like to have someone tell your complete business story for you, train your team and help you build a process to automate and communicate those messages to your most important contacts. Let Jim Cecil's Nurture Solution(tm) help you tell your story to the right people and in a way that clearly positions you as a Risk Management and Benefits Solution Provider and not just another insurance agent. These letters differentiate you from others and let you walk your talk.

The Problem

As an Insurance Agent, you've got a real challenge on your hands. As your business grows and you generate more and more significant clients, time becomes the issue. Nobody's going to be able to sit in front of clients as much as they'd like. On the flip side, we all know that in order to grow a business, you need to be in front of more and more prospects. It's a vicious cycle. There's got to be a better way!

A Cure for the Common Cold Call

Jim Cecil has created a comprehensive marketing strategy, detailed action plans and the actual letters and contact events, even the training tapes your team will need to stay in touch with prospects and clients, just for business insurance professionals. Whether it's P& C or personal & life lines or comprehensive employee benefits - Top of Mind - that's what it's all about. Even though you aren't calling on current clients as often as you or they would like, they will know you're thinking about them and you keep your uniqueness in front of them. You'll stand out by staying in touch. All prospects aren't ready right now, but you want to be there - Top of Mind- when they are ready to talk. You've probably thought about creating a stay-in-touch program dozens of times but just haven't found the time or the process to make it simple. We've taken on your creative writing challenge and written your letters. They're ready and waiting for you to add your personal touch and drop them in the mail. All you need is your office administrator and your contact management software to keep you on track. We've done most of the heavy lifting for you.

The Nurture Solution comes equipped with the right philosophy, the proper strategy, and the power tool to get your Nurture garden growing. You'll have what it takes to grow clients by design. Included in your Nurtue Solution is a complete action plan that contains the strategies and actual letters that make up a 12 month, continuous contact program. One plan to attract and persuade prospects and another to retain and leverage current client relationships.

Now you can leverage your contact management software by utilizing these powerful "action plans and letters" to truly automate the stay-in-touch process with both current or prospective clients.

Deliverables:

Your Nurture Solution comes with a detailed implementation binder including:

• Nurture Action Plans - 12 steps for prospecting and 12 steps for retaining current clients
• The Nurture Workshop Six Cassette Audio Album and Workbook
• Targeting Prospects and Nurturing Referrals Tape
• NurtureNotes(tm) - Six month audio newsletter subscription - Teachers, Tools & Technologies of CRM
• A Cure for the Common Cold Call Booklet - Targeting Prospects and Nurturing Referrals Tape

Specific Letters and Scripts:

• Prospecting and cultivating relationships
• Keeping in touch with current clients
• Showing your appreciation
• Generating referrals
• Acknowledging a special occasion
• Positioning your unique services
• Announcing a new product launch
• Assessing client satisfaction
• Welcoming new clients
• Seminar invitations

Helping prospects and customers understand you and your message takes time and patience. Writing Nurturing letters that educate, hold interest and tell your story is a specialized craft. The Nurture Solution contains a completely pre-planned and written set of letters, emails and/or phone scripts for Insurance Agents. Now you and an administrative assistant can launch an automated implementation process; a program that clearly positions you on the mind of your most important customers and prospects. These frequent communications are designed to demonstrate your values, articulate your interest in them and always with dignity. Personally signed letters that succinctly spell out your unique differentiation. The Nurture Solution lets you create a process which is personalized and effective. And it works. You assign prospects to a plan, your software and office administrator fulfill the process - your clients feel special, and you stay in touch effortlessly.

Two 12 Month Nurture Plans -- Prospecting and Retention - $1495.00 (US)

For Availability of additional Industry Specific Plans, call 1-800-474-7951.

* Pricing for single signatory use. Call for multiple signatory pricing.

Nurture Support is provided on a complimentary basis and is available by phone, fax or email, 8 a.m. to 5 p.m., Pacific Standard Time.