Industry Specific Nurture Solutions^TM
"Your Story and Your Industry Told in Personal Letters"

Now you can leverage any contact management software by utilizing these powerful "action plans" to truly automate the stay-in-touch process with both current and prospective clients.

Nurture Action Plans and Letter Series

Jim Cecil has just helped you write your prospecting and customer retention letters for next year. It's all done! At last, there is a turnkey, industry specific, year long, customizable set of marketing strategies with detailed action plans that help you stay top-of-mind. We call it knowledge-driven communications. Nurture always speaks the customer's language and always addresses their real concerns. These well-crafted communiques truly nurture understanding and preference with your most critical contacts. You'll discover that the process of nurture breathes life into your customer contact strategy and your entire company vision.

Why Nurture?

• You'll get to truly manage customer and prospect relationships across channels, products and lifecycles.
• It allows you to apply a rigorous ROI methodology for allocating marketing dollars to the highest-payback segments.
• You can now automate and integrate your organization's entire customer and prospect in-touch process, enabling your sales people to focus more on tactical selling execution and less on the strategy, planning and evaluation.
• You'll actually accelerate the buying cycle and be able to respond quickly to customer interactions.
• You have a simple way to measure campaign effectiveness consistently across market segments, channels and products.

Often just getting your unique message told in letters is a major move forward. That's the very reason for Nurture Solutions. For example, if you are in Life Insurance, Property & Casualty, or Employee Benefits, or perhaps a Mortgage Broker or a CPA, chances are we've already written your story, crafted the letters and mailing pieces and made them available on disk in MS WORD format -- all set for you to further personalize and customize and start nurturing prospects and customers. Imagine -- a full year's marketing strategy for attracting and retaining clients for your specific industry without paying for all the research and custom creative work. Your Nurture Action Plans help you properly maintain positive contact with key prospects, customers, alliances and employees by automating the entire process of building, maintaining and enhancing those relationships. You'll constantly be able to stay in touch with critical contacts by using these intelligently written, sincere and helpful customer-focused, one-to-one letters and notes. And you'll ensure that customers call you first! Your Nurture Action Plans introduce a powerful new marketing strategy driven by your customer relationship management software. Nurturing can be prescheduled and implemented using administrative level employees for the heavy lifting of fulfillment and execution. It is a totally new way of communicating with prospects and clients that establishes you and your company on the top of your customers' minds.

Here's How It Works

• Focus on your current "A" customers first
• Customize letters, notes, emails to gain and maintain permission to stay in touch
• Select your software to automate the process
• Assign a nurture gardener to ensure execution
• Implement nurturing strategies (Industry Specific Nurture Solutions) with customers first, prospects next
• Use the patience and persistence of a gardener
• Follow the steps and earn the relationship
• Harvest and serve customers

Deliverables

Both of the 12-step Industry Specific Prospecting and Retention Action Plans come to you in a detailed implementation binder including:

• Step-by-step instructions on getting started including recommendations for the appropriate sequence and frequency of contacts.
• Electronic and hard copy formats for all letters, events and enclosures.
• Powerful letters and phone scripts that, with simple editing, allow you to further personalize each contact event, making it ideal for prospecting new clients and re-igniting current customers.
• Supplier pricing and contact information for toys, enclosure and metaphor pieces.

In addition to the action plans, you'll receive:

• The Nurture Workshop^TM - a six audiocassette training system with detailed workbook for learning enhancement.
• A Cure for the Common Cold Call Booklet.
• Special 'Targeting Prospects and Nurturing Referrals' audiocassette for additional training and reinforcement.
• A six months free subscription to Nurture Notes -- The Teachers, Tools and Technologies for Customer Relationship Management.

Industry Specific Action Plans Currently Available:

• CPA, Repositioning as a Technology Solutions Provider, Targeting the CEO, Year One, Prospecting and Retention
• Financial Advisor, Targeting the CEO, Year One, Prospecting & Retention
• Financial Advisor, Targeting the CEO, Year Two, Prospecting & Retention
• Financial Advisors, Nurturing Centers of Influence, Two Years
• Insurance, P & C, Targeting the CEO, Year One, Prospecting & Retention
• Insurance, P & C, Targeting the CEO, Year Two, Prospecting & Retention
• Insurance, Benefits, Targeting the CEO, Year One, Prospecting & Retention
• Insurance, Benefits, Targeting the CEO, Year Two, Prospecting & Retention
• Insurance, Personal Lines, Targeting the Home Owner, Year One, Prospecting & Retention
• Microsoft Certified Partner, Targeting the CEO, Year One, Prospecting & Retention
• Microsoft Certified Partner, Targeting the CEO, Year Two, Prospecting & Retention
• Microsoft CTEC, Targeting the CEO, Year One, Prospecting & Retention
• Microsoft CTEC, Targeting the CEO, Year Two, Prospecting & Retention
• Mortgage Broker, Targeting the Realtor (2 year plan) and Leveraging the Home Owner (3 year plan)
• Real Estate Broker, Targeting Top Performing Realtors, Year One, Prospecting
• Recruiter, Targeting the Hiring Manager, Prospecting

Nurture is a chronological process, begin with year one.

Two 12 Month Nurture Plans -- Prospecting and Retention - $1495.00 (US)

When Prospecting Only Available -- $995.00 (US)

When Retention Only Available -- $995.00 (US)

For Availability of additional Industry Specific Plans, call 1-800-474-7951.

* Pricing for single signatory use. Call for multiple signatory pricing.

Nurture Support is provided on a complimentary basis and is available by phone, fax or email, 8 a.m. to 5 p.m., Pacific Standard Time.